VOL. 21 July ISSUE YEAR 2020


in Vol. 21 - July Issue - Year 2020
Composing Multiple Advantages, SF EXPO Becomes the Preferred Platform of the Industry

With the implementation of China Western Development strategy and the Belt and Road policy, the economy of Southwest China is injected with more power and has developed rapidly. Chongqing, one of the southwestern cities, is not only an important modern manufacturing and high-tech industrial base, but is the economic and financial center of the upper Yangtze River as well, radiating to many important cities around, such as Xi’an, Zhengzhou, Wuhan, Changsha, Liuzhou, Guiyang, and Chengdu, etc. Therefore, in recent years, many domestic and overseas enterprises have settled in Chongqing one after another to expand their business, which has made Chongqing become the important center of economic development in Western China.

As a platform for publicity and trading in China surface finishing industry, Chongqing (China) International Surface Finishing, Electroplating and Coating Exhibition, short for SF EXPO, is based in Chongqing and radiates to the southwest region, making important contributions to technical exchanges and trade docking of the industry. It will be held in Chongqing International Expo Center on September 10-12, 2020. Since the preparation of the exhibition, it has been strongly supported by numbers of surface finishing industry associations, exhibitors, media and downstream enterprises. The work of promotion and publicity at home and abroad and invitations to visitors proceed in an orderly manner.

SF EXPO is jointly supported by national authoritative associations, surface engineering associations and downstream associations.
SF EXPO is organized by Wise Exhibition (Guangdong) Co.,Ltd., China Electroplating Association, China Surface Engineering Association Painting of Branch, Chongqing Surface Engineering Association, Chongqing Society of Automotive Engineering, Chongqing Painting Industry Association and supported by other surface engineering and electroplating associations and more than 50 downstream associations all around the country. China Electroplating Association and China Surface Engineering Association Painting of Branch, which are influential associations of the industry, have been the organizers of SF EXPO for many years, connecting association members and upstream and downstream enterprises tightly. This year, the two associations will continue to help arrange the preparation work of concurrent events, publicity and visitor invitations, making an influential event in China surface finishing industry for 2020!

SF EXPO has been deeply engaged in the industry for 20 years, and made great efforts to attract more brand exhibitors and visitors.
SF EXPO has been held in Guangzhou thirteen times and Chongqing three times. It is a brand exhibition that has been approved by the Global Association of the Exhibition Industry (UFI), which is the most authoritative and influential exhibition industry organization in the world. Over the years, the SF EXPO organizing team has adhered to the craftsmanship spirit and has been working in the industry, accumulating thousands of data about surface finishing, electroplating, coating and related enterprises. It serves the industry with big data, which has made the exhibition more efficient and highly recognized by industry people. 
At the last SF EXPO in Chongqing, various manufacturers that own the latest surface treatment technology, equipment and raw materials launched core frontier products and technologies without reservation and competed to display the most advanced technology, equipment and solutions to meet the needs of southwest manufacturing industries. In the three-day exhibition, there was a total of 318 overseas and domestic companies from 16 countries and regions, such as CONVENTYA, EAC, HUACHUANG, Lidao, PAT, Xingyi, CLP II, SPE, Jidao, Chengao, Jianzheng Electroplating, Juke, Wagner, Gema, Yudong, Xinliguang, Landtech, JOIHEY, Mingyi Coating, SQROBOT, Haosheng Coating, CNISOO. The total exhibition area was 11,500sqm, increased 53.33% compared with the previous SF EXPO in Chongqing. It attracted 11,343 visitors including 8.67% overseas visitors. Most of the visitors were from famous domestic enterprises like Foxconn, XJ Group, Acer, FAW Group, Jomoo, Hefei Medea, Suzhou Samsung, Bosch China, OILES China, Changan Industrial, Changan Automotive, Changan Ford and so on.

The experts will analyze industry trend at concurrent events.
In order to accurately grasp the latest trends of the surface-finishing industry at home and abroad and make more people understand national and local policies and regulations about environmental protection and safety, a series of concurrent events will be held, as follow:
2020 China (Chongqing) International Surface Engineering Technology Forum & The 5th Sichuan-Chongqing Surface Engineering Technology Exchange Meeting 
2020 China (Chongqing) Automotive Surface Engineering and Anti-corrosion Technology Seminar 
2020 Asia-Pacific International Powder Paint and Coating Application Technology Summit 
2020 Surface Finishing New Products & Technology Promotion Conference 
2020 International (Chongqing) Surface Engineering Electronic Electroplating Salon 
Investigation Mission to Southwest China Surface Finishing Market 
China Surface Finishing Industry Famous Enterprises Award 

Promotion and publicity cover the whole industry, inviting visitors in all ways.
In terms of overseas promotion, SF EXPO cooperates with professional associations and media such as the Italian Association of Metal Finishing, Singapore Surface Engineering Association, Metal Finishers' Association of India, MFN, IPCM, The Paint & Finishing News etc., and widely promotes the exhibition online and offline. Regarding domestic publicity, in addition to advertising in professional surface-finishing magazines and websites, SF EXPO is also promoted on WeChat, EQXIU, accurately and effectively conveying exhibition information to the professional people of the industry. At present, SF EXPO WeChat public account has more than 20,000 fans.
Apart from that, the SF EXPO organizing committee has cooperated with more than 50 domestic surface-finishing associations and industry parks, widely inviting visitors from electroplating plants, coating plants, surface finishing parks, automobile and parts, hardware, plastic bathroom, aluminum profile, home appliances, lighting, communication, digital, IT and other fields through extensive publicity and promotion, via one-to-one invitations.

Combined with the all advantages and brand effect, 400 exhibitors and 15000 professional visitors will gather at Chongqing International Surface Finishing, Electroplating and Coating Exhibition 2020. We expect more industry people to participate in this industry event to seek business opportunities and gain friendship!

For Information: 
Wise Exhibition (Guangdong) Co., Ltd.
Room 307, Jiaxing Building
No.15 Jinju Road, Guangzhou Avenue
Haizhu District, Guangzhou
510300 P.R. China
Tel. +86.20.29193588 / +86.20.29193589
Fax +86.20.29193591
E-mail: sfexpo@hotmail.com