VOL. 10 May ISSUE YEAR 2009


in Vol. 10 - May Issue - Year 2009
3rd Leading International Trade Fair for Industrial Coatings Technology from 13 through 16 April 2010 in Karlsruhe (Germany)

PaintExpo – No Reluctance Expressed by Exhibitors Oberboihingen – Regardless of the currently tense situation which prevails in numerous economic sectors, more than 120 companies have already decided to participate at the 3rd PaintExpo from 13 through 16 April 2010 – roughly 12 months before the event opens its doors. This plainly indicates that the leading international trade fair for industrial coating technology is continuing to grow and is becoming more attractive for specialist visitors all over the world. Trade fair offerings which have been expanded to include foil laminating and thin-film/plasma technology, which are amongst today’s most current trends in painting technology, are also contributing to this situation.

As a market leader in the field of surface finishing, PaintExpo is one of the most important trade fairs for us at Eisenmann. By registering early, we’re expressing our great interest and intend to contribute to the success and further growth of this event", explains Gunter Connert from the General Finishing sales division at Eisenmann. J. Wagner GmbH has also already secured its booth location for 2010: "During the past several years, PaintExpo has evolved into an interesting platform for exchanging ideas and establishing contacts for our company, which is why we’ll participate as exhibitors again in 2010", says Andrea Memminger, head of marketing services at the company located in Markdorf, Germany. In addition to these two manufacturers, nearly all of the "heavyweights" from the field of painting and powder coating systems, as well as application technology, are already included in the exhibitor list. The impressive list already boasts names from the field of paint products such as Dreisol, DuPont, Frei Lacke, Rohm Haas and Votteler.

Offerings Tailored to Market Requirements

The fact that PaintExpo has established itself as the international industry platform after only two events is due to its exclusive focus on industrial painting and coating technology. This results in comprehensive, representative offerings which make it possible for users to gather information in an efficient, targeted fashion. In the year 2008, nearly 6000 specialist visitors from 43 countries took advantage of this opportunity. Jürgen Haußmann, managing director of event promoters FairFair GmbH, expects these results to be topped in 2010. And the prospects are good because companies within the sector are in need of new investment. According to Gunter Connert, these requirements result on the one hand from the VOC directive which came into force at the end of 2007. "A lot of companies were permitted to postpone upgrading of their systems, and are now investing in environmentally-friendly painting technology. Against a backdrop of rising energy prices, the issue of reduced energy consumption is playing a decisive role in this respect, for example by means of heat recovery. On the other hand, increasing automation in the field of painting technology continues to generate new investment requirements as a result of factors involving efficiency and quality. We’re observing demand from the suppliers to the automobile manufacturers for plastic paints with high UV resistance and special paints for alloy wheels", says the salesman. Andrea Memminger adds: "Processes can be significantly optimised at many companies through the use of new procedures and improved products, allowing for considerable cost reductions. This applies to liquid painting as well as powder coating. And plenty of potential savings are also available to many companies with regard to energy and materials efficiency as well. Even small changes to processes of products make it possible to achieve considerable results."
The fields of automation, paints and pre-treatment will be further expanded in order to be able to present optimised offerings for these current market issues. "We’ll also turn to new technologies which offer optimisation potential in the field of industrial painting technology such as foil veneers, thin-film/plasma technology and more, as part of the exhibitor canvassing process. And this will contribute to further enhancement of event quality for the visitors", reports Jürgen Haußmann.

For Information:
FairFair GmbH, Germany
Tel. +49.7022 60255-0, Fax +49.7022 6025577